you don’t know what you don’t know until you know. then you can’t unknow! welcome Beautycounter.

Beautycounter is a different type of company. In additon to providing an amazing high performing product it’s also doing the work in Washington DC to make an impact in the cosmetic inductry, It’s an education-focused company with the mission to put safer products into the hands of everyone. Beautycounter has an entire social advocacy and public policy arm, working tirelessly to help change regulations and therefore the entire industry.

Beautycounter offers safe and high performing skin care, makeup, baby & kids products, and sun protection. What I love most is that this company has curated a line that performs without compromising safety. 

Over 1,400 harmful ingredients are banned or partially restricted from personal care products in the European Union. 30 are banned in the United States. Beautycounter self regulates with their Never List: Over 1500 questionable ingredients that are never used in our formulations.

Do you know when the last year the federal government passed a law regulating the personal care industry?
1938… we’re working on changing that.

I had been looking for products like these for years... I am very passionate about the food we put IN our bodies and it’s equally important - what we put ON our bodies.

Our skin is our largest organ. It absorbs what we put on it - lotions, sunscreen, foundation, perfumes, etc. get absorbed into our bloodstream via our skin - within 60 seconds of applying. The average woman puts on 12 products every morning before leaving home. Being informed about what is in our cosmetics and personal care products is incredibly important for the health of ourselves and our loved ones - and the future of this nearly unregulated industry.

Unfortunately, many of the brands that market their products as natural or organic do not have the same standards of ingredient selection and testing that Beautycounter has pioneered. Many safer skin care companies are using good quality ingredients, but in the manufacturing process, unintended chemicals (for example, formaldehyde in shampoo) can be a by-product.

If you're interested in finding the right products for your skin, please reach out, and I'd love to customize a regimen for you and make recommendations on my favorite products! Email me -, or browse using this link: